SEO 2018 – Three Ways Search Will Change in the Next Decade

Look ahead if you will – to the future! We’ll all wear silver jumpsuits and drive teardrop-shaped flying cars. These will be polished to a reflective sheen by our robot butlers. That’s cool, but as an SEO guy I have to ask: “SEO is changing every day, so what will I be doing to pay for my flying car and faithful robot butler in say, ten years’ time?”

Good question. I’m not going to pretend I have a definite answer but I will look at three big ideas that I think will influence 2018-era SEO:

Digital Natives Grow Up

By September 2018, members of the 18-24 year old demographic will have never known a pre-Google world. Assuming an advanced searcher starts at 10 years of age, we can extend the range of”native” searchers into age 38. These searchers will be members of the workforce. They’ll know how to search reflexively, and will do so to investigate complex, practical topics. Search methods will obviously change as well (see The Semantic Web Matures, below), but these searchers would have grown up adapting to search engine evolution – they’ve learned how to learn.

SEO Effect: Vertical and long tail search elements will move from peripheral to central parts of an SEO strategy because searchers won’t come together to look for the same popular keyword sets as frequently. The exceptions will be time sensitive fads and trends (if the latest robot butler is as hot as the iPhone, for instance), but everyday searches will be highly individualized.

Ubiquitous Computing and Augmented Reality

This sounds like definite “silver jumpsuit” territory – very sci-fi – but even though virtual reality failed (who wants to wear a dorky helmet?) its conceptual cousin will merge with omnipresent, post-Wifi access and advanced mobile computing to bring search to physical environments. For those not in the know, Augmented Reality (AR) combines real-world and digital information. By looking at a building in the real world, a future searcher will be able to call up information on the businesses inside it and reviews of their services. He’ll even be able to tag it with the equivalent of Digg or Stumbleupon, leaving a virtual mark on a real object. This will all route through a sunglasses or contact lens-sized monitor, along with other interfaces that are intuitive and virtually invisible.

SEO Effect: SEO will take physical relationships into account. It won’t just be about who’s loudest online, but who’s loudest on a particular street. If a restaurant gets bad reviews, you’ll see them through your sunglasses, floating right over its sign. Lead metrics will change, too. Who cares about mere clickthroughs when you can tell if somebody actually asks an ad for directions, follows them to a business and buys something inside?

The Semantic Web Matures

Right now, semantic analysis is in its infancy. You can use Google to ask natural language questions but the results get iffy when you use contractions, slang or if you look for obscure information. Type “Who is the president of the US?” and you’ll get the right answer. Type “Who’s the president of the US?” and as of this entry, you won’t. They’ll eventually iron this out, however, leading to pure natural language search. Semantic search will also be able to compare multiple results based on criteria that would have previously required human judgment. People will never rely on natural language exclusively because there will always be useful keywords, searches targeting specific phrases and so on, but consider this: In the future, when somebody asks for the “Cheapest flying car widget,” they’ll get a real answer indexed from billions of listed prices, not pages that just happen to have those words on it.

SEO Effect: Keywords will become an SEO strategy’s garnish, not its main course. Meaningful, clearly-written (and spoken, and filmed – Google will learn to watch TV as well as play it) content will be even more important than it is now because you’ll need it to hit target semantic factors.

The Future’s So Bright

. . . I’ve got to wear (Augmented Reality) shades when I follow an ad to a clothier selling the hottest silver jumpsuits. Of course, if I show up at the door and a floating news item says gold jumpsuits are in, an SEO pro isn’t doing his job. Fix me a snack, robo-butler! I see a potential client and need to create a proposal!

The 3 Top SEO Ranking Factors in 2017 and How to Use Them

Want to rank above the competition in Google in 2017?

Start paying attention right now.

Ranking in Google is getting more and more complex every day.  The algorithm is this huge monstrosity and it is impossible to get anywhere even using  all of the top SEO ranking factors.

Right?  How about wrong.  Big wrong.​

People continually say that SEO is dead and that trying to rank in Google is futile.  Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick.

The focus of many website owners has definitely gone social.  I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open.

If you know what to do and how to do it, you can easily rank in Google better and faster than ever before.

Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years.

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours.  Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog.

Here are 3 that are going to help take your site to the top…​

BONUS: Strapped for time? Download the “3 Top SEO Ranking Factors in 2017 and How to Use Them” Ebook Here Now!

The 3 Top SEO Ranking Factors in 2017 and How to Use Them

Several of the best SEO Analytics services spend a lot of time and money analyzing Google and what makes it tick.  Search Engine Land creates an in-depth report and so does MOZ.  Both agree on what the Top 3 SEO Rank Factors are.

Take a look at the image below.

Periodic Table of SEO Factors

*The Periodic Table of SEO Factors

Search Engine Land’s Periodic Table of SEO Success Factors appears to be quite complicated when you first look at it, but when you actually dig into the factors themselves through the codes, you can see the top 3 factors in are in plain site.

The graphic above separates the factors into two distinct areas of focus.  On-Page and Off-The Page factors.​  There are over 200 SEO Ranking Factors according to some of the latest research.  The Top 3?  

  1. Links
  2. Content
  3. RankBrain

You might be saying…….What?  Rankbrain?

That’s right, but we will get to that a little later.

You need to understand that each one of these factors also have a lot of details and correlating factors which go with them.​  Just a few years ago Social Media Signals dominated the top of this same report, but since Google Plus has been largely depreciated, Google has diminished the value of social sharing and social links.

Don’t worry, they are still factors, but they don’t carry the weight they did just two years ago.

A lot has changed.

If you want to see how to use each of the top 3 factors to boost your rank today, keep reading…

1.  Links​

The top ranking factor for 2017 is Links.  What a surprise right?  It feels like I have come full circle.  I spent years and years focusing on doing nothing but building backlinks.  The social hit and I had to change my focus.  Now links are back as number #1 again, but honestly, did they ever really stop being the top factor?

Link Value

The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before.  They measure the v​alue of links by the domains they come from and the pages on the domains they come from.

Moz calls this Domain Authority (DA) and Page Authority (PA).  These are based on a 0-100 scale.  The higher the number, the better the domain and thus, better the link.  When you have a backlinks from domains and pages with high DA and PA, this increases the link value, thus improves your overall ranking in Google.

You can check on the DA and PA of domains in the Free CheckMoz tool.

Realize this is an artificial metric created by Moz, Google has its own algorithm called Hummingbird which establishes these values in its own way.  it is only through predictors and analysis that MOZ establishes these values.

Other analytics services have their own metrics with different names, but it all comes down to the same thing.  Each domain and each page on a domain have a different value and those values determine the value of each backlink we place on a site.

That being said, based on current data from Ahrefs, ​each link’s value comes more from Page Level factors then from Domain factors.  This means that the value of the page you are linked from carries more weight than just getting on a high value domain.  Domain value helps, but Page specific value has a lot more power when it comes to helping you increase your rank in Google.

Take a look at the graphic below from Ahrefs to see what their data is correlating.​

Page Authority vs Domain Authority

What does this mean?

It means you need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site.  Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank.

Don’t think it won’t.  These links just won’t carry as much weight as targeted links from high value pages on high value domains.

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks.  As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​

The takeaway here is clear – anchor text links from a variety of different domains correlate with higher rankings in Google – Ahrefs Blog

What is Anchor Text

*NOTE:  The biggest lesson learned here is that it is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain.  The more comprehensive and targeted your backlink profile​ is, the higher you will rank.

Unfortunately, this is not the only SEO factor you need to focus on.  Let’s look at what we need to do to improve your SEO Ranking and your backlinking with your content…

​2. Content

Google has really focused its algorithm on providing relevant content in search.  They want to improve the user experience y providing the most relevant search results for the query or question being asked.  This means that while you can have great backlinks, you still need to also have great content.

The flip side of this is if you do have great content​, you can also increase your rankings and not have the best backlinks.

I know, it can be maddening, but the reality is, if you produce great content for low competition keywords and long tail keywords, you can really benefit from this factor if you are building a blog with good to great content.​

Remember, content is an On-Page Factor.  This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​

By making sure you do all the little things right, you can greatly improve your chances of ranking that much higher in Google, even when your content isn’t necessarily perfect.

Here’s an example.

As you can see from the graphic above, while the #1 search result for the keyword search of “chocolate lab” has a lot of backlinks and a decent number of referring domains, the #2 and #3 results don’t even compare to the #4 and #5 results in terms of backlinks.

What does this mean?

It means that Google values relevancy to the user’s search more than it values pure LINK Authority.  When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result.

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search.  Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.

This is a simplistic way of looking at it of course.  There are a ton of other variables that Google looks at, but if you focus on just the top 2 SEO ranking factorswe’ve talked about so far, they can definitely help you increase rank faster ​than you would otherwise.

Researching Competition

The variable that comes up time and time again is competition.  We are all competing against other websites and blogs who are working in the same niche and who are producing similar content.

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in.

I do this all the time.  In fact, every time I work on my content planning and come up with what my next posts will be on my blog (via my Editorial Calendar), I research my blog post title’s main keywords in Google and in Long Tail Platinum before deciding on a final Title.  Then how I am going to present and write my the content in my blog post.

A great way to do a quick competition analysis for free is to use SEMRush.  If you go to their site, you can enter your target keywords into their search bar and it will give you a ton of useful data.  The section which helps analyze competition is the Organic Search Results section.

If you have Long Tail Platinum or any other SEO Analysis tool which allows you to dig into individual search results, you can do the same thing.  This is just a great example of how to do it quick and free (on a limited basis).  *I did a search on the keywords “WordPress SEO“.

Organic Search Results SEMRush

I suggest clicking on the #3 or #4 result (blue arrow) to get a good idea of what the title of the page is and what the content is like.  Then click directly on the links to see what the actual page value is.  You should see something like this. *I clicked on the #4 search result.

SEMRush Search Result Analysis

If you scroll down this result page, you can then see what this site’s page backlink profile is like and actually can see the individual anchor text and links which are helping it rank for that specific position in Google.

SEMRush backlink profile

Regardless of what tool you use for competition analysis, you can see here that by doing a little keyword competition research, you can see what is making a specific piece of content rank for specific keywords and if content is making it rank or if the backlink profile and the content are pushing it to the top.

By looking through the Top 5 and even the Top 10 results you can easily spot a pattern and decide if you need to look at other related keyword variations to focus on  or if you found a low competition niche ready for your next blog post.

NOTE:  The one variable in all of this is that Google’s relevancy factor for content focuses on if the content answers the “search query or question”.  This means that you can have high ranking content which does’t have a single exact match keyword in it.  This is why you should always create content which provides the best USER experience, versus creating content focused solely on keywords.  Google calls this “User Intent“.  Remember, Keyword Stuffing a page will only hurt you.  I recommend focusing on answering the search query with the best possible answer, versus focusing on varied keyword phrases

There is yet another Ranking Factor to consider in all of this though (as well as the other 197 out of 200 potential ranking factors Google look at).

Let’s take a look at RankBrain…

 

3.  RankBrain

What does this mean?

It means what I already stated above in the content section.  Google’s focus is on User Experience and providing the best search results possible for each individual search.

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank.  This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query.

Is it that simple?  Probably not, but its close enough to work well if you do it.​

Conclusion

SEO is far from being dead.  You can use the Top 3 SEO Ranking Factors to quickly rank in Google and stomp out the competition.

Its important to look at the big picture.  In reality, most site owners don’t do a fraction of what we just talked about above.  If you can do even a little bit of what I went over in this post, you will see a definite boost in your Google Rankings.

In addition to what we went over here, if you look at all the other ranking factors, you can see that being doing simple things like working on your On-Site and On-Page SEO, you can amplify your content’s ability to rank.

Now that you know what you need to do, it’s time to take action and do it.

Good luck!​

The 5 most important factors of Youtube SEO in 2016

Conversion visit> Subscriber after the video display

The first factor that many channels do not consider is to  get visitors to convert> subscribers after the visits have displayed all our video  . For this help the channel is fully prepared to look like a professional channel (avatar, prepared header and design focused maximize this conversion visiting> a subscriber).

If you get a high ratio of subscribers after they displayed a video of you to complete your video will go up in the SERPs Youtube quickly, because Google understands this as the famous user satisfaction / loyalty.

As happens in Google, if a website is in TOP 5 is chosen more often than one that is TOP 3, soon, the web which is below, will occupy the 3rd place (the famous CTR ). For this, Google used a striking meta-title and meta-description also striking as far as possible .. But Youtube only haveretention based on content quality.

A simple, but very effective in achieving the subscription technique is to use annotations with calls to action ( intrusive links within the video ) in which remind visitors that help us grow if they subscribe.

Insert these always better links at the end of the video so that when they become (even if they do less for being at the end) do favor the ranking in SEO.

external text optimization

On YouTube, there are many sections where add text, the first is ” channel description ” that willhelp us make our channel and other videos appear as ” suggested ” by Youtube, if anyone has seen something related to our theme.

The video title should contain about 50 to 60 characters and should include the keyword if possible integrated in a sentence with semantic meaning, ie, with respect to both the user and the eyes of Google.

The video description should also be full of keywords because Youtube is more permissive than Google in this regard but without doing keyword stuffing , pure and simple, which also penalizes), raised well and good labels.

It is also important that the video description begins exactly the keyword that we want toposition.

Some 200 original and repeated keyword both directly and as synonyms obtained from Keyword Planner (so get these words from Google itself) words.

One of the best ways to attract traffic on Youtube today, is precisely the videos suggested by the platform (shown to you once you are logged in and you have seen certain videos previously).

you may also appear on the main page as a suggestion (who does not “assail” viral videos cursed the Rubius and company in the home each time you enter Youtube?).

Suggested appear only in channels that have a thematic video well defined , that is, if your channel is very multi-thematic, random or off topic , Youtube not get pigeonhole in a specific topic.To do this, you have to put all videos in the same category.

Visits quality (some Black Hat)

fedora-297371_640

 I still positioning on Youtube with Black Hat  . Buying high retention visits and also in good quantity, no only 1,000 visits, I usually buy 5,000 hits on.

( Here we have increased the views of this video on your channel Dean “Blogger3.0” )

The competition is now stronger in wide range of topics (because more and more people realize the gold mine untapped meaning Youtube today) and you need a good amount of traffic to make a difference in the rankings .

Another of the things I work when traffic position through payment Youtube is that these visits they arrive gradually , ie, that there is a peak in the graph and then lower.

I buy (and sell) visits through this service OlimpoSEO .

The service has more than 2 months without problems videos erased by buying visits. I in all the videos that have added this service have not had any problems.

However you must know that if you spend blasteas ruthlessly and without doing things right and with some care the risk can exist (obviously Google is not stupid).

Embed videos on websites with authority

If I want to position in Google also my videos, I usually use a mixture of 2 post high quality / authority (obtained from PBN ) where to embed the video as embed , and embeds in web 2.0 we can get using RankerX or other similar pages .

Anything PBN on Youtube is working today swimmingly, because hardly anyone is doing, focus more on buying visits and Likes, and you know, make a difference always works better (but to be told Dean crack).

This technique (although in the example I’ll mention it was used in a completely “natural”) is the most power has been given for example the famous viral video Vlogs Luzu entitled ” the road to success .”

This famous Youtuber made a video that became so viral and shared that soon ended embedded in first tens and then hundreds of websites around the world where all kinds of post the embedded video appears. Something that today has earned for that if you put the word / keyword ” success ” on Youtube the video comes out with that the first😉

Boosting Youtube Channel

Through this step 5 we will give SEO directly to the issuer Youtube channel videos  (so that weincrease its authority) and not so much to videos itself.

authority-channelIt is a technique that is currently fashionable in forums gringos but not carried out yet here too and its implementation continues to be simple but effective.

It is called “Boosting Youtube Channel” and trying to increase the TF and CF (Trust Flow and Citation Flow, tool metrics Majestic measuring the quality and quantity of links on your particular) and therefore all videos to be published in this channel will be endowed with authority in the face of Google, they will be best positioned overall.

To carry out this technique the best known way is to start working on creating links (mostly reviews, links news and links PBN) pointing directly to the main URL of our channel.

If it manages to convey a fair amount of authority or link juice soon you will see how your videos start them rank more strongly because this is something very few people do, (invest in buy links do follow into the main channel URL) .

statisticsAnother powerful way to optimize the channel and our videos Youtube is to know exactly how our competition is working.

How they are using tags and keywords (to try to replicate), how many times have shared their videos as well as an estimate of their statistics such as profit and times have been “embedded”.

It is a very valuable information when analyzing a market and see if the videos are in the top positions for a keyword really have difficulty / a good job back there or are the result of the absence of more content.

This you can know downloading free Vidiq for Chrome .

How to survive the SEO changes in 2016

Is SEO dead? Of course not, long live the SEO !

World trends online again test the positioning Internet and all algorithms that manage it. If you have not adapted you are losing visitors and customers.

We want you to always be up to date and so we will tell you the main changes will be:

Siri digital assistants and other rule.

What seek your potential customers?

Search engines remain the main source that uses the user in finding what you need. But who has not resorted to Siri? Digital assistants are becoming increasingly force. Work the keywords . Enter conversational phrases on your website and blog as users would when using search engines like Siri.

Big news in SEO: mobile devices

Responsive design to work seo in 2016It is no news that every day the mobile device is more essential in our lives, so it is not nothing new that the information is sought through it.

Thus, have our web adapted to this format is a prerequisite. Google is working on it and in April launched a new algorithm which will be penalized mobile web searches to those that are not adapted to our phone format.

Worth and do not risk as a safe bet.

Do not forget videotaping!

Seo in 2016. Video

For its part, the videos are also suggested as another important alternative in this year.Audiovisual content allow to achieve more and more results and stand out as one of the preferred choices for the public. And we should give users what they demand.

Social networks and apps are strengthened

And closely related to the use of mobile devices are indexing with social networks. To improve your SEO in 2016 committed to the social profiles of your company and let users reach you by the way it is, but they arrive.

# Redessociales commitment to your company and let users reach you by the way it

It does not take any guru sector to see annual growth of the most popular social networks and understand the potential customers that they move the market.

And in turn we work with apps on mobile devices also become an object in which Google will still charge indexing and more important in the future.

The basis: relevant content and quality

But with all these changes, the base of the SEO trend for 2016 remains its main foundation. And besides giving the user the relevant content and quality we must also create online links because it is an action that benefits us all.

Participation with other blogs, forums or social networks power your digital authority, but be careful with our link building and possible penalties that can bring us.